Tour: Project Acai East Coast Road

Step into Singapore’s first dedicated acai cafe, and find out why it’s worthy of a visit.

Updated on October 23, 2017 15:10 pm

Jemma Chiu

Project Acai East Coast Road

How much does it take for you to make healthier food choices? One bowl.

At Project Acai, you can start taking small steps (or bites) towards a healthier lifestyle. Singapore's first dedicated acai cafe first opened a branch in early 2015 in Holland Village. Shortly after, they opened their second outlet in Ngee Ann City, Takashimaya S.C. Most recently, Project Acai East in Katong opened its doors to accommodate patrons in the East.

"At Project Acai, we’re on a mission to show Singapore that making healthier food choices isn’t difficult. Our acai bowls are made fresh on the spot, with our acai blend made in small batches throughout the day. We’ve got power-packed acai smoothies, which, along with our bowls, are completely dairy-free and vegan-friendly," says Deborah Ng.

When they set up Project Acai, Deborah shares there were no restaurants or cafes that offered acai bowls or smoothies at the time. While there were a lot of pressed juiceries in the island state, there was no single store dedicated to acai bowls—hence, Singaporeans were not very much aware of this superfood. Deborah and her team had to work doubly hard to educate customers about the benefits of acai—how it's natively eaten and enjoyed in Brazil as a breakfast bowl and how it's not limited to just being a dessert but as a full meal as well.

She says, "We’ve always been conscious of our food choices. While we love a good hearty meal every once in a while, we’ve always preferred lighter, less greasy choices. Prior to starting Project Acai, we worked in an area where the lunch options were limited to hawker food, Korean barbecue, and meat-based Western meals. At that time, Singaporeans were moving toward making healthier lifestyle choices, but the cafe and local food scene offerings were still pretty limited. This gap in the market we noticed definitely played a huge part in us starting Project Acai."

The East outlet, according to Deborah, was designed to look like the first two branches—but with the intent to make it look "slightly more elevated." The design plan was simple and straightforward: a comfortable space where people from this busy neighbourhood and surrounding areas can visit with their friends to relax. Thanks to a semi-alfresco area featuring low tables and dining benches, the mood remains cosy, casual, and comfortable.

Their bestsellers? "Our Original Flower Bowl and Nuts for Acai Bowl are our two most popular acai bowls. When we first opened, we only had one acai bowl to offer, the Original Flower Bowl. It has up to 13 different fruit and superfood toppings arranged in a flower pattern. It’s perfect for a refreshing and nutritious treat or meal. The Nuts for Acai bowl comes with bananas, cacao, chia seeds, and a choice of two butters (cookie, almond, cashew, or peanut)," says Deborah. "In our smoothies, the Yogi Wannabe-rry, which is an acai, berry and banana smoothie. Also, Where My Chocolate Abs, made up of acai, chocolate, banana, and peanut butter."

She furthers, "We get our acai from Sambazon, which is an American brand. They’ve been around since 1999, and focus on sustainable farming of the acai berries in the Brazilian Amazon. Sambazon Acai is the world’s first and only Fair-Trade verified and Cerified Organic acai."

For those who already know the many health benefits of acai, you know where to go. For those who don't, Project Acai has three branches in Singapore so go check it out and see how a bowl of this "superfood of the moment" can change your life.

Project Acai East
217 East Coast Road
Singapore 428915

Open: Monday to Sunday, 11:30 am – 10 pm


Have you visited Project Acai? Share your experience with us at hello@cromly.com.

Photos shot using Sony Alpha Camera A7

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