Spotlight: Live Love Africa

Deck your home with quirky art and decors that reflect the colourful culture of South Africa.

Updated on June 21, 2017 21:06 pm

Jerni Camposano


Live Love Africa owner Elaine Hobson's love affair with homeware began when her sister-in-law gifted her with a beautiful piece of recycled wooden art shaped in the map of Africa. Elaine is a British national who married a South African.

"It was utterly unique and I just fell in love with it!" gushes Elaine. "I researched about the artist (Kenau at BlocArt in Cape Town) and kept a very keen eye for other quirky homewares and art. Within a few days, I had a list of other stunning South African brands and the idea to import them to the Lion City was born."

Live Love Africa houses an array of items that make for beautiful accents in any home: BlocArt's creative recycled wooden wall art; Skinny laMinx's accessories that combine the Scandinavian style with African soul; Bokke & Blomme's lovely wooden flower bouquets; Wola Nani's hand-made, colourful papier-mache bowls; and Big Kidand Miss Molly and B Beautiful's accessories.

Skinny laMinx fabrics feature a beautiful blend of Scandinavian and African styles

Bokke & Blomme's spring flowers

Elaine's fave piece in her store: BlocArt's Merlion art, $82. "A great memento of a great city!"

According to Elaine, Live Love Africa's products carries a common theme—they are bold, unique, and made in South Africa where Elaine works with designers that support families and teach trades. "There is also the social enterprise aspect to our brands," she proudly says.

Some of the brands are made out of recycled wood and recycled food labels since South Africa is big on recycled art. Wola Nani employs ladies with HIV and AIDS so they can support their respective families by creating papier-mache products.

"Live Love Africa sells very colourful and quirky quality products that will put a smile on anyone's face. They will brighten up your home and your heart," says Elaine.

How to decorate your home using Live Love Africa's products:

  • Bare walls? Display Booke & Bloome's "Adventure Is Out There" wooden phrase, $68, and BlocArt's medium Africa map, $58.

  • Add these Big Kid's resin Lego men-shaped bookends, $80 per set of 2, to your bookshelf for a dose of whimsy.

  • The Skinny laMinx soft buckets are super flexible, you can use them as containers for just about anything, including toys, food, and plants!

Live Love Africa
The Lifestyle Collective at PasarBella
The Grandstand Bukit Timah
200 Turf Club Road Singapore 287994

Open: Monday-Thursday, 10am to 9pm
Friday-Sunday, 10am to 10pm

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Cover photo by Jerni Camposano


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