5 Things You Should Know This Week: 12 March 2019

Just the latest news in interior design, architecture, and anything home and living to start your week off right

Updated on March 12, 2019 8:03 am

Cromly Editor

5 Things You Should Know This Week: 12 March 2019

These are some of the news you should know this week:

1. W. Atelier introduces European seating furniture brand Flokk

Flokk, the leading manufacturer of high-quality seating furniture in Europe, partners with W. Atelier to launch their house of brands in Singapore. Based in Norway and known for their ergonomic and sustainable designs that are developed, produced, and made in Europe, each of Flokk’s eight brands promises the finest quality, which can be seen at W. Atelier’s Henderson showroom where HÅG, RBM, and RH are showcased exclusively.

Mr Gani Atmadiredja, Managing Director of W. Atelier, shares: “As the largest manufacturer of seating furniture in Europe with eight brands and production units all across Europe, Flokk is a prominent company that we are proud to be their exclusive retailer. We believe that Flokk’s commitment to quality and their inspiring designs will further define W. Atelier as a brand that makes every day living better.”

Mr Henrik Meltesen, General Manager Singapore and S.E. Asia of Flokk, said: “We are always looking to collaborate with brands to exchange ideas and value-add through working together. With W. Atelier, a strong and committed company that shares our philosophy in elegant and timeless design, we look forward to introducing Flokk to a wider market, and letting our designs transform any space they inhabit.”

Flokk’s “Try Before You Buy” campaign allows anyone to experience the benefits of HÅG and RH for themselves. For seven days at no charge, RH Logic, RH Mereo, HÅG Capisco, HÅG Capisco Puls, and HÅG Sofi Mesh can be enjoyed in the comfort of the home before making the decision to invest in one. The rationale is simple: the experience of a Flokk chair is unparalleled.

2. LG's Home Entertainment promotions ongoing till 31 March

Purchase selected TV and Sound Bar models from LG authorised retailers and receive free gifts of up to $1,395! LG Electronics, the world’s best selling OLED brand, is having its Home Entertainment promotions from now till 31 March 2019.

Some promotions include:

  • Purchase the OLED77C8 and get: Free Delivery and Wall Mount and Installation (Worth $200), 2D1N Staycation at the Fullerton Hotel (For 2) and In-Home Massage Therapy by Outcall Spa (Worth $895), and Prepaid MasterCard rebate (Worth $300)
  • Purchase with Purchase: Get $300, $400, and $150 off for the LG SK10Y, SK9Y, and SK8Y respectively, with purchase of any LG TV in a single receipt.

The LG Home Entertainment promotion period will run from 12 February to 31 March 2019. Redemption period for all gifts is from 4 March to 20 May 2019.

3. Muzen Audio launches retro-inspired radio speakers in Singapore through iFactory Asia partnership

Muzen Audio introduced its bestselling On The Road (OTR) series of portable speakers with radio functions in Singapore, through a partnership with local distributor iFactory Asia. Featuring the slogan “Hear Singapore—Muzen Audio is Here," sales of the Muzen OTR just commenced at the IT Show 2019, and will be available at select retailers thereafter. More Muzen products will be released in Singapore later on in 2019.

The Muzen OTR features both Metal (weighing 440g) and Wood (weighing 195g) coatings. The two signature models both have a battery life of 10 hours and are capable of FM radio tuning and compatible with Bluetooth 4.0, complete with auxiliary input. Apart from a detachable antenna and leather padded carrying case, locally-purchased Muzen OTR units will also come with unique accessories including a leather carrying strap and a sticker set, making them the perfect lifestyle companion at home, or on the go. The Muzen OTR Wood will be sold for $129, while the Muzen OTR Metal will cost $139.

Muzen’s design philosophy is fully based on human aesthetics. It belongs to the global market. Being an international and one of the most culturally diverse countries in the world, we believe that Singapore is the perfect starting point in Southeast Asia to spread our mission and radio culture," said Mr Ben Dai, co-founder and Chief Marketing Officer of Muzen Audio.

iFactory Asia specialises in premium audio products and technology solutions, and will be the sole distributor for Muzen Audio in Singapore. The iFactory Asia team is excited to be collaborating with innovators like Muzen Audio, who place emphasis on quality workmanship and creativity. We are proud to be able to assist Muzen with their launch in Singapore, and look forward to bringing Muzen’s line of portable speakers to local music enthusiasts, vintage souls and radio-lovers through our distribution network, starting with the IT Show 2019,” said Mr. John Chung, Managing Director, iFactory Asia Pte Ltd.

4. Fitbit unveils four new wearables

In its bid to make health and fitness accessible and affordable to more consumers worldwide, Fitbit launched four new products: Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire, and Fitbit Ace 2. Consumers can choose the best device for their own journeys with leading health and fitness features at an affordable price. Beyond devices, the Fitbit platform offers users engaging software features, access to their holistic data, and connection to one of the largest global health and fitness social networks, which helps to drive positive behaviour change. Fitbit will also soon launch a major redesign to the Fitbit app so users can further personalise their dashboard, better understand their data, discover new content, and more easily connect with others on Fitbit’s social community.

“With our newest products, we’re delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels—even those who have never tried a wearable. Bringing more users to the wearables category and growing our community of active users is a critical part of our strategy. We will continue to build on the Fitbit platform to provide a more personalised and valuable experience for our users through a paid premium service expected to launch later this year," said James Park, co-founder and CEO of Fitbit.

Fitbit Versa Lite Edition

Fitbit Ace 2

The wearables category continues to evolve and grow, with global shipments of wearable devices forecasted to reach 189 million units by 2022, up from 125 million units in 2018, according to IDC research. While growth is being driven by smartwatches, trackers are expected to remain an important part of the category overall. Fitbit believes this rapid growth provides a large opportunity to bring new consumers to the category by offering both smartwatch and tracker form factors that feel more accessible and are affordably priced.

5. Bluesound can now enable Apple AirPlay 2

Bluesound, a leading developer and manufacturer of wireless multi-room music systems, announced that all Generation 2i streaming music players will receive a much-anticipated software update that will enable Apple AirPlay 2, allowing users to stream audio from their iPhone, iPad or Mac computer to Bluesound.

All Bluesound customers will be prompted to update their players to the latest version of BluOS, Bluesound’s award-winning, proprietary hi-res multi-room platform. For customers with Bluesound’s newest Generation 2i Players, the software update will enable AirPlay 2. Gen 2i users can then stream music services, podcasts, audiobooks, movies, games, YouTube audio, TV sound and stored music from their iPhone, iPad, or Mac computer to any Bluesound Gen 2i Player on the same WiFi network. The integration also gives Apple Music listeners the ability to control playback on their Bluesound Gen 2i using Siri voice control.

From streaming music to a NODE 2i in a hi-fi system to driving the latest Netflix movie soundtrack to a PULSE SOUNDBAR 2i, AirPlay 2 seamlessly integrates the power of iOS devices with the high-fidelity audio performance of Bluesound. Multiple Bluesound Gen 2i players can synchronously play the same stream, or users can opt to push different content to individual players around the home. The good news continues for Bluesound Gen 2i users with older Bluesound products in their home network. Using the BluOS Controller app, the previous generation of Bluesound Players can be grouped with a new Gen 2i unit, allowing them to play the same AirPlay 2 streamed content.

Locally in Singapore, customers who are interested in Bluesound products can now request for a no obligation, free home demo by calling the Bluesound Showroom managed by Lenbrook Asia at +65 6295 1233. Bluesound home demos are by appointment basis only.


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