5 Things You Should Know This Week: 31 July 2017

Just the latest news in anything home and family to start your week off right

Updated on August 08, 2017 9:08 am

Cromly Editor

trendings in singapore - july 2017

1. Cromly Giveaway: Zwiesel Loom Vase.

Get a chance to jazz up the look and feel of your home with a stylish vase handmade from Poland when you join the Cromly Giveaway, which is running until 20 August 2017. There are two simple steps to win: (1) Like Cromly’s Facebook page, and (2) Share the Cromly Giveaway post on your timeline. Two winners will be announced on 21 August 2017.

cromly giveaway creative collateral

2. MUJI Flagship Store opens at Plaza Singapura.

On 21 July, MUJI opened its doors to Singaporean shoppers as it unveils its first flagship store in Southeast Asia. With a store size spanning over approximately 1,640 sqm, MUJI Plaza Singapura will be the largest retail outlet in Singapore. More than just a retail space, MUJI at Plaza Singapura will reveal new original concepts adapted from MUJI Japan.

open muji plaza singapura

muji plaza singapura

health and beauty section in muji plaza singapura

muji store plaza singapura

muji cafe at plaza singapura

New concepts are introduced exclusively for Plaza Singapura outlet where customers can learn about unique tradition, culture and design. Positioned as a community store that encourages interaction between customers and products, MUJI Plaza Singapura has an Open MUJI concept, an open space which will be used for educational activities such as exhibition, gallery, creative workshops and for hosting talks. The store also houses new merchandise line from series such as Found MUJI, IDÉE, and MUJI Labo all of which focuses on origins, ideas, and style. The unique store, which features never-before-seen design elements, will also be home to the third Café&Meal MUJI that can seat 70 diners.

3. Robinsons celebrates local brands this National Day.

Robinsons is delighted to announce its latest National Day campaign, ‘So Singapore’, which celebrates the nation’s 52nd birthday by placing its beloved range of local labels in the spotlight! From now till 13 August 2017, Robinsons is treating shoppers to a series of promotions related to all things local—stand to redeem uniquely Singaporean snacks such as Kacang Puteh and ice cream from any Robinsons store with any spend, enjoy limited offers on local products, plus gift your friends and family with Robinsons’ new range of delectable Local Asian goodies from popular brands such as ETTE TEA and Straits Preserves. Visit this link for more information.

singapore-inspired merchandise at robinsons singapore

singapore kiss prawn roll


singapore-inspired thermos

4. Singtel unveils campaign to inspire Singaporeans to power on beyond National Day.

Singtel launched an integrated multimedia campaign to rally Singaporeans to keep up the Majulah spirit to propel the nation towards bigger and better. The month-long campaign pays tribute to Singaporeans from all walks of life, who have, in their own ways, contributed to the making of the nation. It features Singaporeans from different backgrounds coming together as one nation to seize opportunities, overcome challenges and keep on striving. Jointly developed with BBH, the Singtel campaign will roll out 12 print ads in the run up to 9 August, featuring portraits of Singaporeans and their aspirations on banners and posters at bus stops across the island and on social media. Well-known photographer and instagrammer Chia Aik Beng was enlisted to capture a representative spectrum of society and their different hopes for the country. A customised National Day frame will be made available on Facebook for users to download and partake in the celebratory greetings. Singtel will also release a video, dedicated to Singaporeans’ go-getting spirit.

singtel's national day campaign 2017

The second part of this month-long campaign will feature Singapore’s athletes heading to the SEA Games in Kuala Lumpur from August 19 to 30 in their quest for sporting glory for the nation. Supporting Team Singapore at the upcoming SEA Games is part of Singtel’s ongoing partnership with the Singapore National Olympic Council to develop the local sporting scene. Under this recently renewed partnership that started as far back as 2012, Singtel will help fund the training of the nation’s athletes to promote and develop sports in Singapore. The 'Power On' campaign will feature six partner athletes in content that aims to promote a sporting culture and inspire Singaporeans during major athletic events. They are: Joseph Schooling (Swimming), Loh Zhi (Water Polo), Mark Leong (Water Ski), Nur Alfian (Silat), Shanti Pereira (Track and Field), and Shayna Ng (Bowling).

5. First citizenM Hotel Opens in Asia.

Artyzen Hospitality Group, the company responsible for bringing innovative hotel brands to Asia, celebrates the opening of the inaugural citizenM hotel in Asia. Located in Taiwan’s cosmopolitan capital directly opposite the city’s historical site of North Gate, citizenM Taipei North Gate is within short walking distance to both Taipei Main Station and the Airport Express terminal, which offers an efficient 35-minute direct train to Taoyuan International Airport. Near to the popular shopping and tourist area of Ximending, the 267-key property boasts stunning Tamsui River views, contemporary design, efficient service and cutting-edge technology—all at a smart price.

lobby of citizenm hotel taiwan

canteen of citizenm hotel taiwan

bedroom at citizenm hotel taiwan

A significant milestone for the young and innovative Dutch hotel brand, the debut Asian property in Taipei is the 11th citizenM hotel to open worldwide since its 2008 launch. A concept brought to life by award winning Dutch designers, Concrete, citizenM Taipei North Gate breaks the rules of traditional hospitality, with just one room category ingeniously designed around sleeping and lounging on the comfy XL size bed. Check it out here.


Got any news to share with us? Email us at hello@cromly.com.

Cover photo courtesy of Singtel

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